How it works

From first inquiry to organized follow-up, automatically.

Here's what happens behind the scenes every time a lead comes in, from the initial message to a qualified, followed-up, and recorded lead.

  1. A lead comes in

    A potential customer submits an inquiry, most often through a website form. The details they provide, like project type, location, and timeline, are captured immediately instead of waiting in an inbox.

  2. The system analyzes the inquiry

    AI reviews the information provided, such as the type of project, budget range, timeline, and location, to understand how serious and how ready the lead is.

  3. The lead is qualified

    Based on that analysis, the lead is categorized as HOT, WARM, or COLD. This gives an immediate sense of priority instead of treating every inquiry the same way.

  4. The right people are notified

    When a lead needs prompt attention, the contractor is notified so it doesn't sit unanswered while they're focused on a job site.

  5. The customer receives appropriate follow-up

    The potential customer receives a timely response appropriate to their inquiry, and the lead's details and status are recorded and kept organized for future reference.

At a glance

The full loop, visualized.

1

Capture

Inquiry received and logged.

2

Qualify

AI scores HOT / WARM / COLD.

3

Follow Up

Customer hears back promptly.

4

Notify

Contractor alerted if urgent.

5

Organize

Lead recorded and trackable.

See what this looks like end to end.

Walk through a realistic example lead moving through capture, qualification, notification, and follow-up.